I've have never seen another store quite like this one! The store is HUGE, full of all kids of accessories, & very inexpensive. They sell everything from costume jewelry, hair accessories, belts, scarves, shoes, purses, sunglasses & they even have a separate section of the store designed for little girls! Everything is color coded into sections, so It makes shopping a lot easier to find exactly what you are looking for. Charming Charlie is so exciting for my 5 year old daughter, she absolutely loves to get their gift cards so she can go through and pick out her own purses, headbands & sandals, etc. We always have so many birthday parties to go to & I never know what to buy for a gift, so I have been getting everyone Charming Charlie gift cards & they LOVE them! Charming Charlies is definitely a store where you go in for one particular item & you come out with bag fulls! If you haven't been there yet, I suggest you check it out!